Artois is a 5.2% ABV global lager
first brewed in Leuven, Belgium
in 1926 as a Christmas brew, and
named Stella after the Latin for
known as Stella or "wifebeater",
"brain damage", or "fella"
in some northern English towns.
It is the best selling premium
lager in the UK beer market, and
is promoted as an international
brand by InBev. In its home market
of Belgium, however, it is marketed,
priced and sold as a regular lager.
It is brewed in Belgium and the
United Kingdom, as well as other
countries including New Zealand.
Stella is also brewed in Abbotsford,
Melbourne by Carlton & United
Beverages for the Australian market
on behalf of InBev.
Artois has had a long association
with film. Dating back to the
1994 (in the UK), the beer has
organised a range of events
as well as TV sponsorship of
Channel 4 films and a website.
Most recently the beer brand
has adopted the new identity
- Studio Artois.